The Indiana Tourism Awards banquet took place on March 5 in Plainfield, IN during the Indiana Tourism Conference, held annually. The Awards honored tourism organizations who were creative, innovative, and maximized the dollars invested in 2018. Visit Wabash County is pleased to have won the category of “Best Tourism Website” for the state of Indiana, one out of ten awards that were presented that evening among 250 tourism leaders from across the state.
Whitney Millspaugh, Marketing Manager for Visit Wabash County, spent over a year planning and strategically developing the new website with the support from Deluxe Corporation, a company most notably known for checks, now offering marketing services for small businesses.
Here is Millspaugh with more:
“Since I began working at Visit Wabash County almost 3 years ago, I knew that in order to be competitive and run successful digital campaigns, we would need a brand-new website with an updated look to enhance user experienceand increase the effectiveness of each page,” said Millspaugh. “Identifying the goals of launching a new website was the first step before we began the layout. I am ecstatic to report that, a year later, website analytics have significantly improved. We are happy to share this award with all of Wabash County, especially the Wabash County Commissioners and Mayor Long, who continually support our efforts.”
Since launching the new tourism website, traffic from social media campaigns has tripled, and overall traffic has increased by 72.7% (according to Google Analytics). The website now features online booking for TrolleyNo.85 Experience Tours, a blog to keep content fresh, Voted Must Do experiences, Annual Festivals, engaging business listings, and much more.
The three judges for the awards, all tourism and hospitality experts from across the Midwest, commended “the website’s fantastic mapping add-on, how easy the site is to navigate, the great design, and the amount of informationavailable in an attractive layout.”
If you would like to view the website, please go to www.VisitWabashCounty.com.
Visit Wabash County is a tax-exempt, not-for-profit 501(c)(4) organization that is dedicated to marketing Wabash County via its assets and attractions to destination travelers, special event travelers, business travelers, and group travel leaders. For more information about Visit Wabash County, please visit www.visitwabashcounty.com or call us at 260-563-7171.