Wabash, Ind. – Visit Wabash County is excited to announce that they will be hosting a FAM Tour on August 19-20 in Wabash, Indiana. The purpose of a FAM Tour, short for Familiarization Tour, is to introduce travel writers and tour operators to the rich history and attractions Wabash County has to offer.
Travel writers and tour operators participating in the tour will be traveling from Michigan, Missouri, Ohio, Kentucky, and the Indianapolis area to experienceWabash County historic landmarks, behind the scenes artisanal attractions, local dining, a mainstage show at the Honeywell Center, and much more. They will also have the opportunity to choose between two different tour tracks that are specific in design, and will take place on Saturday. The tour track options consist of the Historic Sites and Garden Tour and the Urban Artisanal Walking Tour, depending on their areas of focus. Each tour will provide unique opportunities to help pitch the county to the select group of target influencers in hopes of selling the second experience. “FAM tours have proven to lead to return guest experiences,” said Howard Kaler, General Manager of Charley Creek Inn and the Board President of Visit Wabash County, “Charley Creek Inn recognizes the sound investment of partnering on this event and look forward to hosting a diverse group of tourism-interested parties.”
Travel writers/bloggers have a dedicated following via social media and independent websites. One of the travel writers participating during the August FAM tour has a reach of over 400,000 monthly followers while the others average an engagement of 100,000 to 200,000 people monthly.
“Telling our “story” is vital to attracting an audience to Wabash County,” said Christine Flohr, executive director of tourism for Visit Wabash County, “Hosting an event like this will generate an exponential amount of publicity and will allow us to leverage our marketing reach to another target market.”
Part of Visit Wabash County’s mission is to drive tourism to the county, which results in tourism spending and in turn leads to positive economic impact for the greater good of the county. Visit Wabash County would like to give a special thank you to all our partners involved that will make this FAM Tour a great success.
Visit Wabash County is a tax-exempt, not-for-profit 501(c)(4) organization that is dedicated to marketing Wabash County via its assets and attractions to destination travelers, special event travelers, business travelers, and group travel leaders. For more information about Visit Wabash County, please visit www.visitwabashcounty.com or call us at 260-563-7171.