WABASH-Brodbeck Seeds will become a part of the century-old legacy of Dairyland Seed. Dairyland will be the main regional brand in the North Central Corn Belt for Corteva Agriscience, Agriculture Division of DowDuPont.
Dairyland will maintain the facilities at Brodbeck’s Wabash, location to serve an expanded customer base.
The change is part of the newly announced Corteva Agriscience multi-channel, multi-brand seed strategy for the U.S., which will expand access to the company’s genetics, technology and traits.
Several regional experts from other Corteva Agriscience brands will strengthen the Dairyland team.
Dairyland General Manager Gary Leeper said, “Dairyland itself has been around for more than 111 years. We’re combining legacy cultures, agronomic expertise and talented individuals from Brodbeck Seeds, Prairie Brand, Seed Consultants, and NuTech. All combined there’s over 316 years of heritage assembled. We’re looking to adopt a lot of good things from all the seed brands into the new Dairyland.”
Doug Rice, who previously led Brodbeck Seeds and will now serve as the Dairyland Business Portfolio/Agronomy Leader and a member of the Dairyland Executive Committee, said, “The Brodbeck and Dairyland cultures are similar. Brodbeck has always been focused on our customers, with an ‘It’s Personal’ philosophy. Dairyland is all about putting the farmer first. It’s a great match.”
Popular Brodbeck products will continue to be offered through Dairyland.
Leeper said, “Our product lineup is certainly going to expand, not only from a genetics standpoint, but also a traits perspective. It’s exciting to have access to the Corteva Agriscience pipeline for grain corn, soybeans, silage and alfalfa.”
Leeper looks forward to the growth and opportunity of joining with Brodbeck.
“With the addition of new people and the new customer service center at Wabash, we’ll be much more concentrated and better able to serve our customers,” Leeper said.